Press ReleaseSummer Research Named to Social Media Advertising Council’s (SMAC) Working GroupJACKSON HOLE, WYOMING, January 25, 2009 – Summer Research is pleased to be named to the Standard Buying Units Group of the Social Media Advertising Council. (SMAC) (http://www.smac.org/research.php). SMAC fosters collaboration throughout the entire social media ecosystem, diving deep into critical issues and staying ahead of this constantly evolving industry. By bringing together buy side, sell side, and research professionals to develop relevant standards, comprehensive research and definitive measurement tools, SMAC’s goal is to grow revenues and increase engagement.
SMAC is at the forefront of the industry, defining today's successes and accelerating tomorrow's ideas. SMAC has three main objectives: create a common vocabulary, define standard buying units, and standardize measurement metrics. “We are pleased to be a part of enabling the future of social media in advertising”, said Kevin Owyang, President, Summer Research LLC.
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