Internet Marketing SEO/SEM

Marketing, Internet Marketing

Our client was in the vacation and hospitality industry and was taking direct control of sales and marketing functions which had been previously outsourced.  We created an internet marketing plan including web design, marketing communications, search engine optimization (SEO), link building strategy, and implemented a content management system.  The result – our client realized a 200% increase in revenues over the prior year.  Most notably, this occurred when comparable sales were down. 

Prior to taking this assignment, many told us it would be too difficult for a small company, like our client, to improve their results by running sales and marketing themselves.  Nevertheless, the increased bookings speak for themselves.  Once again, Summer Research found a way to make the pieces fit and create opportunity where traditionalists saw none before.